‘I believe that this nation should commit itself to achieving the goal, before this decade is out, of landing a man on the moon and returning him safely to the earth.’ (John Kennedy)
‘A computer on every desk in every home.’ (Bill Gates)
Every leader-manager, at every level, needs a clear vision, a picture of how we are when we’re doing our best work. You can’t avoid it if you want to engage your team.
Vision literally means ‘seeing’ and the best visions help people ‘see’ the ultimate results of their efforts.
Here you are, leading a team of toy makers. Which vision should you offer them:
- Our toys make wide-eyed kids laugh and proud parents smile.
- Our toys are enjoyed by all our customers.
Research found, not surprisingly, that vision number 1 encouraged significantly better performance.
When I lead meetings of leader-managers to develop a vision, I ask them to think of a day when every operation and every team is working optimally. Absolute perfection. A dream come true. Then I ask them to describe that day in these terms:
- What am I seeing?
- What am I hearing?
- What am I doing?
- What am I thinking?
- What am I saying?
They write it down and then share it with the others. Then we capture the key themes and develop a joint vision. The resulting visions are invariably amazing and they all paint a clear picture that can bring employees fully on board.
What is your clear, image-based vision that you use to bring people fully on board?