Ten tips to build your personal brand

When you’re seen by others as professional, knowledgeable, reliable, trustworthy and competent, you can make things happen. Here are 10 behaviours to build your personal brand.

  1. Honour your commitments. When you say you’ll do something, do it. Do it well and do it on time.
  2. Speak the truth. Be tactful, but say what you mean and mean what you say.
  3. Give credit where it’s due but remember that, as a leader-manager, the buck stops with you.
  4. Add some value to everything you do, every meeting you attend, every project you take part in.
  5. Surround yourself with stars. Recruit high-calibre people to work with you. Build relationships, especially with influential people with positive reputations.
  6. Show loyalty to your employer, your work team, your customers and your profession. Support them, help them, build their knowledge and make them feel good about themselves.
  7. Deliver the goods. Establish and maintain high performance standards, for yourself as well as your team.
  8. Make sure others associate you with success. Avoid empty publicity, but make sure others are aware of your, and your team’s, successes.
  9. Keep the end in mind, to paraphrase Stephen Covey. When you focus on goals and outcomes rather than problems and minutiae, you achieve more.
  10. Fit in with and contribute to your organisation’s culture and values. Dress the way influential people in your organisation dress and adapt your body language to theirs.

I appreciate that if you’re an experienced manager, these 10 tips may seem obvious. But if you’re just beginning your career, take these tips to heart and put them into practice every day. You’ll soon become one of the shining starts others want around them.

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