Priceless reputations

Lance Armstrong’s fall from grace was quite fast after so many years of ‘here’ status thanks not just to his cycling prowess but also his successful battle with cancer.

Organisations can fall from grace just as easily, and just as quickly, and generally for the same reason – loss of their ethical credibility. Some, like the Australian Wheat Board, never recover. Others, like Apple and Nike, manage a comeback, as if their ethical breaches were an illness to be battled and overcome, like Lance Armstrong’s cancer.

Thanks to social media, falls from grace are more likely, and more rapid, than ever before. (Just ask broadcaster Alan Jones.) 

Questions for discussion

What steps can organisations and individuals take to protect their priceless reputations? Are you and your staff fully conversant with your organisation’s code of conduct? When was the last time you reviewed it with your team?

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